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Author: Tife Balogun
How to Convert Pinterest Traffic into Leads: Practical Tips for Small Businesses
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I have a confession to make; please don’t judge me. I used to sleep on Pinterest. I didn’t rate it as a platform you can use for your business; I merely used it to find cute outfits and nail inspiration. (you promised not to judge!) It’s safe to say I…
A Beginners Guide to Building your First Email List for Your Small Business
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Can you imagine pouring all your efforts into marketing channels that can be stripped away from you at any moment and neglecting the one channel you control? That sounds crazy, right? Well, that’s exactly what you’re doing by neglecting email marketing in favor of other marketing channels like…
How I Perform Keyword Research For My Blog Posts + Free SEO Tools You Can Use.
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This post is for all the small business owners with blogs who have no clue how to incorporate keyword research into their blog posts. Trust me, I understand the struggle. I have a very love\hate relationship with anything SEO related. On the one hand, I know how important it is…
Back-to-School Marketing Strategies for Small Businesses
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If you’re not adjusting your marketing strategy to account for the back-to-school period, you’re making a big mistake. Seriously! Do you know how much money people spend on back-to-school products and services? According to this survey by NerdWallet, parents of K-12 or college students will spend about $541 USD or…
How to Create Engaging Social Media Content for the Fall
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I’ll always be a summer girl through and through. But I can’t deny the freshness Fall brings. To me, it signifies a fresh beginning; maybe it’s because of the change in weather or because it marks the start of the holiday season. Fall represents an opportunity to refresh and start…
The Future of Content Marketing: How Small Businesses Can Thrive in 2024
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How do you feel about content marketing as a whole? Do you have a solid understanding of what it is? What if I told you most small businesses are struggling because they’re still applying old content rules for their business? Could your business be one of them? One thing I…