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Back-to-School Marketing Strategies for Small Businesses

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Back-to-School Marketing Strategies

Understand and Segment Your Audienceย 

Keep Your Offers Relevantย 

  • New fashion styles
  • New study materials
  • New technology
  • Remote learning technology
  • Consumer budget changes
  • Industry pricing changes

Get Creative with Your Back-to-School Content

Optimize Your Website with a Back-to-School Theme

Generate excitement with a sneak peek.

Refresh your Search Ads.

Back to School Product or Service Ideasย 

  1. School Supplies and Stationery
  2. Offer โ€œfirst day of schoolโ€ prep services such as haircuts, hairstyles, ย mani/pedi, massages, etc.
  3. Digital Products such as printable planners, calendars, worksheets and study guides, flashcards, etcย 
  4. Fall-themed Apparel and Accessories like custom t-shirts, hoodies, and sports jackets. Gym wear, etcย 
  5. School accessories like lunch boxes, water bottles, pencil cases, backpacks, etc.ย 
  6. Meal prep servicesย 
  7. Stress-relief products
  8. Vitamins and supplements
  9. Tutoring servicesย 
  10. Online courses
  11. Workshop for parents
  12. Home or dorm organization tools like storage boxes, binders, etc.
  13. Art and craft suppliesย 
  14. Music Lessons
  15. Parenting ebooksย ย 
  16. Print-on-demand services for customized school supplies and apparel.

Back-to-School Marketing Ideasย 

  1. Create back-to-school bundles or packages: Bundles are an amazing way to sell more products while still offering your customers great deals.ย  Create affordable bundles of your existing products that go together and are tailored to your audienceโ€™s needs.ย ย 
  2. Host an event (either online or in-store): host back-to-school-related events such as workshops on DIY school supplies, webinars for parents, etc. This is a great way to build a community with your audience.ย 
  3. Run a back-to-school contest or challenge: creating a back-to-school-themed contest or challenge is a great way to generate buzz and excitement around your business; you can also give out school-related prizes.ย 
  4. Offer free shipping for a limited time on school essentials: if you have a product-based business, nothing drives customers to you like FREE SHIPPING! (I know I love a good free shipping deal) and your customers would, too.ย 
  5. Collaborate with influencers popular among students or parents: if you have the means and resources to do so, influencer marketing is a goldmine. Thereโ€™s a reason so many businesses are doing this. And you donโ€™t even have to partner with a huge influencer cause I know their rates can be pretty steep. Find micro-influencers in your industry with a strong engagement and try to partner with them.ย 
  6. Provide a teacher appreciation discount: Donโ€™t forget teachers as part of your target audience. Offer a special discount or promo for just teachers.ย 
  7. Send targeted email campaigns with back-to-school content: send out tips, discounts, promos, and other valuable content related to your audience.ย 
  8. Do a back-to-school giveaway on social media: I always say giveaways are the best way to attract an audience and increase engagement cause who doesnโ€™t like free stuff? Host giveaways on your social media platforms, including prizes like a free product, gift card, or service.ย 
  9. Team up with organizations that support education: Doing this will set you apart from the crowd as it will show your audience that your business cares. People love supporting socially conscious and responsible businesses.ย 
  10. Offer coupon codes for future purchases: If you arenโ€™t already doing this, offer coupon codes to customers after they make a purchase; doing this promotes customer retention and gives them a reason to come back.ย 
  11. Partner with local schools or community centers: Similar to partnering up with influencers, collaborating with local schools and community centers around your business is a great way to engage with your local community and get your business out there. You can co-host a small community event, like a back-to-school fair, where you can promote your offerings.
  12. Offer special deals and discounts: You can offer a โ€œbuy one, get one freeโ€ or โ€œbuy more, save moreโ€ deal on essential items students and parents might need, or even last-minute deals.ย 
  13. Donation campaign: Volunteer your time or offer a small donation to local schools or charities as a way to give back and build goodwill. Or you can organize a back-to-school supply drive where customers can drop off supplies for children in need. These are great ways to do some good and show your community who you are.ย 

Back-To-School Marketing Phrases and Slogans

  1. Gear Up for the school year!
  2. Back to School, Back to Success!
  3. Make This School Year Your Best Yet!
  4. Ace the School Year with [Your Business Name]!
  5. School Ready, Wallet Friendly!
  6. Back to School Savings Have Arrived!
  7. Study in Style with [Your Business Name]!
  8. School Essentials for the Win!
  9. Everything You Need for a Stellar School Year!
  10. Set Your Goals, Weโ€™ll Handle the Gear!
  11. Back-to-school bonanza!
  12. Class is back in session!
  13. Restock your classroom!

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