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Category: Email Marketing
5 Reasons Why Your Lead Magnets Don’t Convert
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90% of lead magnets you create will fail. Yup, you read that right. Most lead magnets you create won’t bring in the results you want. I’m sorry I don’t mean to be negative or bad vibes. It’s just the truth. Your lead magnets will fail because you’re not creating them…
How to Create Opt-in Forms on Kit (ConvertKit)
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A brutal truth you need to know: your business is nothing without an engaged community/audience. Another truth: the best way to build a strong and engaged community is through email marketing. More specifically, an effective email list. That’s why in this blog post, you’ll learn the first step in building…
How to Create a High-Converting Landing Page
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Your landing page is the most important part of your sales funnel. Imagine this: you’ve poured time and energy into creating your business and have an amazing website and even better products and services. You want to promote said products or services, so you spend a lot of time generating…
Types of Email Subject Lines That Work (And When to Use Them)
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If you haven’t read my last blog post on how to write email subject lines that increase open rates, go ahead and read that first before this post. I mean, you don’t have to. This post can also be read on its own, but it is a continuation of the…
How Non-Writers Can Craft Email Subject Lines That Increase Open Rates
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Did you know that 47% of people decide whether to open an email based solely on the subject line? Think about that. I know that I fall into that 47%. If an email doesn’t grab my attention in the few seconds I scan the subject line, you better…
A Beginners Guide to Building your First Email List for Your Small Business
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Can you imagine pouring all your efforts into marketing channels that can be stripped away from you at any moment and neglecting the one channel you control? That sounds crazy, right? Well, that’s exactly what you’re doing by neglecting email marketing in favor of other marketing channels like…