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I used to think most entrepreneurs fail because of a lack of visibility, but I was wrong. 

The problem isn’t visibility, it’s content. 

The reason you’re not getting your dream clients is not because they don’t know about you. They do, they just don’t care because your content doesn’t appeal to them. 

Your Instagram posts barely get engagement, your emails are ignored, and your landing pages don’t convert. 

You’re putting in so much effort to get your business off the ground, but each day gets harder and harder to keep at it, cause nothing seems to draw in your audience. 

I can relate, it’s a very depressing place to be in, especially when you know your services can help people. 

So in this blog post, you’ll learn the exact approach to creating content that appeals to your target audience. 

Once you master these tips, you’ll not only create content your audience loves, but you’ll also attract your dream clients. 

What is a Target Audience?

Let’s start with what a target audience is. 

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Your target audience is the specific group of people your business is meant to serve. They’re not just anyone who could buy from you. They’re the ones most likely to need, value, and benefit from what you offer.

Using me as an example, my target audience is service-based entrepreneurs (like yourself!) looking to create better content and grow their business.  

Read this, if you want a deeper understanding of a target audience 

Why is having a defined target audience important 

Did you notice how specific my target audience is? 

It could have just been entrepreneurs looking to grow their business, but it’s not. 

There’s a reason for that. 

The more specific and niche your target audience is, the easier it is to create content that speaks to them.

 

For example, let’s say you’re a website designer. Your target audience could be anyone looking to create a website………but that’s a huge target audience. 

Which isn’t necessarily a good thing. 

Think about it. 

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If your audience is anyone who needs a website, that can be a mommy blogger, a fishing equipment seller, a branding strategist, or even an event planner. The list is endless. 

How do you create content that resonates with ALL of them when they don’t have anything in common? 

Your content is failing because your target audience isn’t as defined as you think, and it’s not enough just to say 

“I’m a website designer who wants to help entrepreneurs create great websites.”

Go deeper. What type of entrepreneurs? What industry? 

When you have a defined audience, you can speak their language, address their real problems, and make content that feels like it was made just for them. 

Grab this free audience-building workbook I created if you need help creating a defined target audience. It’ll help you get clear on exactly who you serve. 

You should get a good understanding of your target audience first before you continue with the rest of this blog. 

So get the workbook and fill it out. 

I assume because you’re still reading, you used the workbook and now have a firm understanding of your audience?

Yeah? Good. 

So let’s get into how to create content for your target audience that gets them banging down your proverbial door. 

How to create content that appeals to your target audience 

1. Create content for their pain points and challenges

People are constantly looking for solutions to their problems. 88% of consumers use search engines and 31% use social media to search for answers. 

This is your way in. 

No one is doing you any favours. If you want your audience to notice and engage with your content, give them a reason to. 

Instead of putting out selfish content that talks about you, you, you. 

Talk about how you can help your audience.  

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Create content that:

• Makes them aware of a real problem they have
  
• Explains why it matters
  
• Shows them how your service can solve their problems.
  
  

For example, if you’re a career coach, your content shouldn’t just say

 “I can help you get your dream job.” 

It should explain why they’re stuck in the first place. Help them see what’s holding them back. Then walk them through what success looks like and how you can get them there.

Call out common issues your audience faces and show them that there’s a better way, that YOU are the better way.

You don’t need to give everything away in your content, but give them enough clarity and confidence to realize you know how to help them.

2. Create content for their aspirations and dreams. 

Getting people to see you as a problem solver isn’t the only way to get their attention. You can do that by being motivational and inspirational.

  

It’s not just about whether you can design a killer website for their business; it’s also about whether you can make them believe the website you create can improve their lives. 

What I mean is that people will flock to your business if your content makes them feel better about themselves. 

Your audience isn’t just trying to avoid problems; they’re chasing a vision of success. Your content needs to show them that you can help them reach that success. 

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Create content that says, “Here’s what’s possible, and here’s how I can help you get there.”

You can do this through:

1. Client success stories
   
2. Behind the scenes of your process
   
3. Lifestyle content that shows the end result
   

The goal is to align your services with their dreams. When people see themselves in the outcome, they’re more likely to act.

3. Turn Wants into Needs and Create Content for their Needs

Let’s be honest, not every business idea is essential. But that doesn’t mean it’s not profitable.

 

A big part of content marketing is showing why what you offer matters, and helping your audience see that your offer is not just something they want but need now.

Your target audience may want more time, more ease, more income. Your content should show them that your service is how they get there.

People don’t always know they need what you offer until you show them:

• The cost of inaction
  
• The opportunity they’re missing
  
• How much easier life gets with your help
  

Make the connection between their everyday struggle and your service. Offer your service not as a luxury, but as a necessary step forward. 

That’s when your content clicks.

4. Match their tone and style. 

How does your audience like to be spoken to? Causal, formal, trendy?

What content format do they resonate with the most? Long or short form videos, memes, written content?

Whatever it is, that’s what you want to be doing.

If your audience is made up of startup founders, keep your content sharp and actionable. If you’re targeting Gen Z, keep it casual, short-form, and visual. 

Always match tone with context, and be professional where needed but human and authentic.

Do more research if you’re unsure what your target audience’s tone and style is. (Use the workbook!) 

Use social listening tools like Hootsuite and Sprout Social. Look at your competitors and note how they talk to their audience and which content formats they use.

 

Then adapt it to your business. 

The best way to get your content to appeal to your audience is to speak their language. 

5. Choose the right platforms. 

Tying this to the previous point, it’s not enough to create content that matches your audience’s tone and style. You also need to put your content on the right channels. 

Your audience is out there on different platforms looking for solutions to their problems. Your job is to show up where they’re searching.

You don’t need to be everywhere. You just need to be where your audience spends time. 

That could be Instagram, TikTok, LinkedIn, Pinterest, Reddit, YouTube, or niche forums. 

Do your research to figure this out.

Go deep where it counts instead of spreading thin.

Content Creation Tactics 

Now that you know how to create content that resonates with your target audience, here are some content creation tips you should keep in mind and practice for maximum results. 

Create emotional and relatable content. 

Whether you’re creating content that solves a problem or inspires your audience, make it emotional. 

Facts inform, but emotions move people to act.

Let your content connect on a human level. Share moments of doubt, lessons learned, or personal wins. 

Use empathy, motivation, and vulnerability to invite your audience into your world.

Aim to create content that sparks emotions like:

• Relief (“Finally, someone gets it.”)
  
• Clarity (“Ah, that’s what I’ve been missing.”)
  
• Empowerment (“I can actually do this.”)
  
• Connection (“You’re my kind of person.”)
  
  

The more you show your humanity, the more relatable you become.

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People might forget what you said, but they’ll remember how your content made them feel.

Tell stories 

People remember stories more than tips. That’s just how we’re wired.

Whether you’re sharing a client’s transformation, your own journey, or a moment that changed how you work, make it a story.

Stories make your content more engaging, more emotional, and more memorable. They’re also great for subtly showcasing your services without sounding salesy.

So:

• Tell stories of how you got here
  
• Share what you’ve learned.
  
• Highlight your client journeys.
  
• Talk about moments of failure and how you overcame them.
  

Stories stick. Stats don’t.

Ask yourself tough questions.

Sometimes we’re too close to our own content. That’s why it’s important to pause and reflect.

Ask yourself:

• Is this content useful?
• Would I stop scrolling for this?
• Why should someone care about this right now?
• What makes my offer different?

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If the answer isn’t clear, don’t hit post. Go deeper. Say something real. Content with purpose always performs better.

Experiment and Iterate 

Creating content is not something that you’ll ever ‘finish’.  It’s an ongoing process of constantly trying new things. 

So experiment: 

• Try new formats. 
• Shift your tone. 
• Reuse ideas in different ways. 
• Pay attention to what gets results—not just likes, but saves, shares, comments, DMs, and conversions.
  
  

Track what works. Kill what doesn’t. Improve as you go.  Listen to feedback. Don’t be afraid to pivot.

Staying curious and flexible is how you stay relevant.

Creating content that connects isn’t about being louder. It’s about being smarter. It’s about listening first, then creating.

When your audience sees content that reflects their life, their goals, and their struggles, and shows them a path forward, they start to trust you. 

They remember you. They believe you can help.

And when that happens? Sales become a byproduct of connection.


Share your biggest content challenge in the comments. And dont forget to subscribe to my newsletter for weekly content strategy tips.