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I don’t care what anyone else says; content creation is very time-consuming. 

You have to brainstorm topics, conduct research, edit drafts, revise, and more. For a busy entrepreneur juggling countless responsibilities, fitting it all in can feel impossible without dedicating hours you simply don’t have.

So, you either neglect content creation or try to handle everything and end up feeling burnt out. 

But it doesn’t have to be that way. I’ve done a lot of research and compiled seven time-saving hacks for content creation so you can better manage your time and focus on the many other aspects of running your business. 

Top 7 Content Creation Hacks to Save You Time

1. Batch Create Like a Pro

If you’ve read my previous post about creating a content calendar that fits your schedule, then you should already know what content creation batching is. 

Content batching is when you create multiple pieces of content all at once. I do it with my social media content, and I can’t tell you how much time it saves me. 

It’s a great way to eliminate distractions, avoid feeling overwhelmed by the number of tasks you have to do, and focus on one task at a time. 

When you focus all your creative energy into one block of time, you eliminate that constant start-stop, “What should I post today?” panic.

How to Do It:

• Step 1: Brainstorm a list of topics in one sitting (10-15 is a good start). Think about your audience’s pain points—what do they need help with? Or what’s currently trending in your industry/niche. 

• Step 2: Write out rough outlines or key points for each topic. Don’t overthink it; write down whatever comes to your mind. Remember, this is just a rough draft, an outline.

• Step 3: Dedicate another block of time to fleshing out these outlines. Categorize them. What type of content would they all be? Use this time to really solidify your topics. 

• Step 4: once you have a strong list of content ideas, create them all at once. Depending on the amount of content you’re creating, you might need a day or two dedicated to this. 
  
  

Pro Tip: Use organization tools to help you track your ideas and progress. Personally, I use Trello and Notion for both my 9-5 job and my side jobs.

I get distracted and carried away pretty easily, so having all my thoughts planned out in a way that I can visually see helps clear my mind and keeps me on task. 

2. Repurpose Everything

My manager once told me that there’s no such thing as repeating yourself too much in terms of content. And it took me a while, but I agree. 

People forget things easily, especially online. One minute they’re taking in your content and loving it. Then, the next minute, they’ve moved on to something else and forgotten about you. 

This is why you need to repeat yourself a lot. Aka, repurpose your content. 

You don’t always have to create a brand new piece of content— in fact, most content creators/ small business owners barely do. They just find clever ways of repurposing their old content in engaging and interesting ways. 

So, take that blog post you spent hours writing, break it into social media posts, infographics, or even short video scripts, and take on a different angle with each new piece of content you create. 

Do this, and you’ll save time but still meet your audience’s needs. 

Ways to Repurpose:

• Turn key points from a blog into Instagram carousel posts.
• Transform a successful webinar or video into a blog article—transcripts are great!
• Pull quotes from your articles and sprinkle them across LinkedIn (a platform that eats up bite-sized educational content)
  
  

Think of repurposing as giving your content a second, third, or even fourth life—making the most of your efforts while expanding your reach.

3. Templates, Templates, Templates

One thing you need to know about me is that I love a good shortcut! 

If there’s a way I can save myself some time while still delivering top-quality content/service, I will find it. 

This is how I fell into the world of templates. As a small business owner, templates should be your go-to. They are efficient, cost-effective, and fun to work with. 

You can create templates for your social media graphics, blog post outlines, email newsletters—anything you produce regularly. This not only saves time but also ensures brand consistency (which builds trust).

My Go-To Template Toolkit:

• Canva for social media graphics—design once, duplicate forever.
• Google Docs for blog post structures—having a consistent format means you spend less time figuring out what goes where.
• Email marketing tools like Kit offer pre-built templates—use them to quickly plug in your message and hit send.
  
  

I love and believe in templates so much that I created a shop that offers beautiful and efficient templates. 

Check out my store, grab something for yourself, and thank me later. 

It might seem like a small thing, but using templates eliminates decision fatigue. Less time fussing over details means more time focusing on strategy.

4. Use AI Tools (Without Losing the Human Touch)

I understand that AI is a controversial topic. I use it, and I can still admit that I’m sometimes weary of it. 

How helpful AI is to you depends on how you use it. As a small business owner, I know it helps me get things done. From generating post ideas to drafting outlines, I use AI tools as an assistant; I don’t rely on them to do everything for me. 

5. Use the Rule of 3: Plan, Publish, Pivot

One of my biggest “aha” moments came when I realized that content doesn’t have to be perfect—it just has to be of value to someone. Enter the Rule of 3: Plan, Publish, Pivot.

Here’s how it works:

• Plan: Map out your content topics and formats ahead of time. Stick to themes that align with your business goals.
• Publish: Put the content out there—don’t overthink or aim for perfection. Your audience connects with authenticity, not perfection.
• Pivot: Analyze what works and what doesn’t. Check your analytics and adapt. Is one type of post getting more engagement? Great, do more of that.
  
  

This rule keeps you flexible. It’s easy to get stuck in the “perfect content” trap, but no one’s looking for perfect—they’re looking for helpful.

6. Automate Whenever Possible

If there’s a way to automate a task, do it. I know some automation tools might seem very pricey, but think of them as an investment.

Your time as a small business owner is valuable, so I encourage you to invest in tools and services to save you time. 

Whether it’s setting up autoresponders for emails or scheduling your posts in bulk, automation helps you keep the momentum going without micromanaging every detail.

Top Automation Tools to Try:

• Tailwind: Perfect for scheduling social media posts with ease.
• Kit: Automate email sequences so you can nurture leads even while you sleep.
  

Automation means freeing up your energy for tasks that actually require your expertise.

7. Adopt a Minimalist Approach to Content Planning

This might sound counterintuitive, but hear me out—less can be more when it comes to content planning. 

Instead of overwhelming yourself with posting daily across every platform, focus on the channels that give you the most ROI. Maybe it’s LinkedIn, where you engage with other entrepreneurs, or Instagram, where your visual content performs best.

Actionable Minimalist Strategy:

• Choose 1-2 primary platforms where your audience is most active.
• Aim for quality over quantity—three impactful posts a week will outperform seven “boring” ones.
• Schedule your planning and posting—don’t just wing it!
  
  

Remember, it’s about working smarter, not harder. Small but consistent efforts compound over time.

Being a small business owner or entrepreneur means you’re always on the go doing something, but it doesn’t mean you have to waste your time on things that don’t move the needle. These content hacks are designed to save you time without compromising on quality.  

Now, go ahead—batch, repurpose, and automate!